I had a tremendous time speaking at the Future of Digital Marketing conference in Malaysia last month and they’ve just sent me this short set of questions they asked me about the future of digital and especially disruptive business models.
Filed under: digital marketing, future of capitalism
Staggeringly, this is a genuine question I was asked by a well-spoken if borderline elderly gentleman in a hotel lobby last week. It struck me how staggeringly insignificant the contents of the web are to so many people – something that needs to be taken very seriously indeed by marketeers, opinion-seekers and those promoting the web’s meritocracy and democratic access. Granted, very few people in the UK are probably asking what the word “internet” means – but something like the web is certainly not democratic if access to it is restricted so massively by disposable income and/or access to public services, or on bandwidth which is an issue close to home even in rural parts of the UK.
Even though internet penetration is growing by double-figured percentages, access in the developing world remains crushingly low: 31.9% in Latin America/Caribbean, 20.1% in Asia and just 8.7% in Africa.
The net-doubters’ claim was once that internet penetration would be restricted by age: only when the 20-somethings of today become the power-holders will the internet really be relevant. But this isn’t born out in the stats. The biggest determining factor appears to be wealth.
Filed under: future of capitalism, internet demographics, internet penetration, linkedin, online audiences, third world internet